Bakery & Confectionery

Product protection, user friendly packaging, preservation of the products’ freshness, consumer trend for fast food, the preference for individual-economical portions, high sense of environmental responsibility of consumers, legislative requirements for the use of sustainable packaging are the factors that influence and shape the production of packaging for the bakery and confectionery sectors.

Also, the pandemic shaped new conditions in this sector as a large percentage of bakeries and confectioneries started to offer home delivery to serve their customers and make them feel safe and the trend of individual packaging as another “safety net” for consumers on the issue of health protection emerged. This request and need for smaller or individual packaging is a trend that is here to stay due to the financial crisis, since they are more affordable and there is also a need to reduce waste.

“Smart” packaging that helps consumers to use products more conveniently inside and outside the home, flexible packaging that offers great safety in transport and consumption, packaging that can be microwavable, packaging that follows the requirements of the circular economy and environmental protection, aesthetically beautiful packaging that covers all precautionary measures are the requirements on which the packaging industry develops its final product.